100% PASS-RATE SALESFORCE BEST MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL PREPARATION MATERIALS OFFER YOU ACCURATE RELIABLE CRAM MATERIALS | SALESFORCE MARKETING CLOUD ADVANCED CROSS CHANNEL

100% Pass-Rate Salesforce Best Marketing-Cloud-Advanced-Cross-Channel Preparation Materials offer you accurate Reliable Cram Materials | Salesforce Marketing Cloud Advanced Cross Channel

100% Pass-Rate Salesforce Best Marketing-Cloud-Advanced-Cross-Channel Preparation Materials offer you accurate Reliable Cram Materials | Salesforce Marketing Cloud Advanced Cross Channel

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Triggers: This area covers SOAP
  • REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 2
  • Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 3
  • Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 4
  • Mobile (SMS
  • Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q12-Q17):

NEW QUESTION # 12
How are profiles merged In IS:

  • A. Probabilistic matching
  • B. Once a day
  • C. Deterministic matching on matched identities

Answer: C

Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.


NEW QUESTION # 13
Difference between inbox message and in app message.

  • A. Inbox message is displayed once but in app message is displayed repeatedly
  • B. Inbox message is displayed and stored in device in app message is displayed only 1 time
  • C. Inbox messages can be used only in los whereas in app message can also be used in android

Answer: B

Explanation:
* Inbox Messages:
Storage: Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
Persistence: They remain in the inbox until the user deletes them or the message expires.
Purpose: Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
* In-App Messages:
Display: In-app messages are displayed as pop-ups or notifications while the user is actively using the app.
Transience: They are typically displayed only once (or until dismissed) and are not stored for later viewing.
Purpose: Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
* Key Differences Summarized:
Storage: Inbox messages are stored; in-app messages are not.
Display: Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
Persistence: Inbox messages persist; in-app messages are transient.
* Why Other Options Are Incorrect:
B: The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
C: Both inbox and in-app messages can be used on both iOS and Android platforms.


NEW QUESTION # 14
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

  • A. The message is already scheduled/active
  • B. The message has already been sent. (once started to send cannot mark as inactive)
  • C. Some automation activity is using the inbox message

Answer: B


NEW QUESTION # 15
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

  • A. daily
  • B. monthly
  • C. Biweekly
  • D. hourly

Answer: C


NEW QUESTION # 16
Where would you add a topic profile

  • A. Social studio engage
  • B. Workspace settings
  • C. Admin settings
  • D. Social studio automate

Answer: C

Explanation:
Understanding Topic Profiles:
Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
Admin Settings as the Central Hub:
Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
Detailed Steps:
Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles." Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
Why Other Options Are Incorrect:
A . Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
C . Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
D . Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:


NEW QUESTION # 17
......

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